7 Emerging SEO Technologies of 2021 & Their Applications

7 Emerging Technologies in SEO
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Being an SEO professional isn’t easy, especially when I say you’ve to keep yourself updated every second to meet the ever-changing demands of this industry.  Yes, SEO is one such industry where what worked out weeks ago (or say yesterday), won’t work today or tomorrow!!

Due to this, you can take SEO as a dynamic industry where you’ll always find yourself occupied with numerous technologies which you’ll need to become pro at to drive sales and attract leads. As only then, you can be at the top of your competitors and become more efficient than before. But what are these emerging technologies? What are their applications in SEO? You might have such questions in your mind and it’s prone to happen.

No worries! In this post, you’ll come across the top 7 emerging SEO technologies along with their awesome and rewarding applications. So, without further ado, let’s start.

Watch out for these 7 top SEO technologies and their implementations

  1. Natural Language Processing (NLP)

The rolling out of the Bidirectional Encoder Representations from Transformers (BERT) algorithm in 2019 by Google led to the emergence of NLP in the SEO industry. In its simplest meaning, through the implementation of NLP in SEO, Google can now figure out the more accurate meaning of every single word of a sentence merely by looking at its context.

That is, Google will now not rely solely on the specific words or phrases to provide the user with the top results but will also take cognizance of the intent behind that particular search. Here’s how the implementation of NLP in SEO would do.

The above example clearly shows how NLP will brighten the search results for the user.

Application in SEO:

To implement NLP in SEO, you should simply understand the power of informational content and what value it lends to the searches being made. With that been said, focus on developing content that precisely answers to the Google searches, like the one displayed above.

  1. Natural Language Generation (NLG)

Using NLG, you can now produce short yet meaningful content or phrases that would read better than before.

Being a technology, NLG removes the burden of battling out on the content creators’ long-form content through automation. Hence, you can polish the content into short yet informational content.

Also, SEO is more about short-form content like memos, headlines, taglines, titles, etc.

Application in SEO:

Through the NLG technology, you can produce awesome and high-ranking content pieces like landing page content, social media primary text, blog introductions, email subject ideas, listicles, meta descriptions, and much more. Here’s an example of the same.

If you’ve to write an article on the topic “quality blog content”, you can utilize a tool called copy.ai and it will provide you with the pointer around which you can frame the entire article. Hence, it’ll boost your SEO results.

  1. TF*IDF

Quite complicated at first impression, but TF*IDF stands for Term Frequency times Inverse Document Frequency. In simple terms, TF*IDF is something that denotes how significant a keyword is on a page by comparing the frequency of the same keyword in a larger document set. Hence, people often mistake it as a keyword density measuring tool.

Though it’s yet not crystal-clear whether Google utilizes this TF*IDF in its search algorithm, it’s never a bad idea to implement it in your SEO practices.

To start with, you simply need to frame content around any keyword and insert it into any popular TF*IDF tools like Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.

Application in SEO:

You’d be surprised to know that the TF*IDF score for your targeted keyword plays a vital role in ranking the content revolving around it on the SERPs. This is because the TF*IDF tool goes through the entire content and suggests certain modifications to implement for optimizing the content in a better way w.r.t. SEO.

This can include both removing some existing phrases/words or adding some extra which are critical yet currently missing.

  1. GPT-3

Have you ever heard of a robot creating a content piece? If not, you should go through this article published by the Guardian in September 2020 using GPT-3 or the Generative Pre-trained Transformer Number 3 that’s an automatic content creation API. And mark my words, since then, GPT-3 has been a hot topic in the SEO industry.

Unlike the other automated content tools you’ll find easily over Google, this GPT-3 has been trained so neatly through a large number of datasets like the Common Crawl dataset, Wikipedia, relevant historical books, and much more to get an idea of how a normal human being writes!!

Based on how it’s trained and what the API reads from the internet, merely a writing prompt is enough for GPT-3 to build an entire article behind it. The following is an example of a content piece developed by the API.

See, none of you may be able to make out whether this content is the creation of a human or a robot! Try it out once and see yourself!!

Application in SEO:

In SEO, lead generation is your vital asset and a proficient email is key in this regard. However, curating inviting email content from scratch isn’t everyone’s cup of tea, and here’s how you can be highly benefited from GPT-3. Just plugin some pointers into the tool around which you wish the email content to be drawn out and it’s done!

In another way, the GPT-3 API can do wonders when it comes to preparing the first draft of your content to voice your brand.

  1. SEO A/B testing

 Best SEO strategies vouch for more focus on SEO A/B testing instead of user testing. While in the user testing, you assign random visitors to your website’s different page versions to decide on which one to use for yielding better results, in the SEO A/B testing, every random visitor is assigned the same version of your website pages.

Application in SEO:

 Depending upon what you wish to achieve for your business and your level of expertise, you can test different things. For example, for a beginner, it’s better to test the things like the title tag, meta description, and the H1 heading tag. For an intermediate or advanced SEO practitioner, SEO testing can include things like the AMP pages, internal anchor texts, schema markup, new content, and so on.

All the above will let you know what exactly is working for your business and what not. Thus, helping you optimize your website pages for better SERPs ranking and lead generation.

Some popular SEO testing tools are Google Tag Manager, Rankscience, Optimizely, etc.

  1. Automated on-page content optimization

If I ask you how you create long-form content with the desire of it ranking above your competitors’ content, you’re most likely to start describing the below strategy.

  • Checking the competitor’s pages on the SERPs,
  • Figuring out what all keyword specific headings and subheadings the pages are listing out,
  • Identifying the missing points in your pages, and
  • Creating a new and better piece of content based on your findings.

Am I right? Though it’s the best way out, it’s equally time-consuming. Plus, there are chances of you missing some important points in your content. To avoid this, here’s how you can implement the automated on-page content optimization in this scenario.

Application in SEO:

Automated on-page content creation and optimization are directly proportional to less time consumption in the content briefing and researching. For this, two SEO tools are frase.ai and Content Harmony.

Using frase.ai, you can cut down the time you usually spend researching your topic’s content by simply providing the tool with your main keyword(s). Post this, the tool will run through the top pages on the SERPs and collect all the necessary information you can insert into your content.

The same is the case with Content Harmony which helps you in creating a higher ranking intent-based content brief around any keyword.

  1. Non-text content factors

For creating a better user experience on your website pages, these non-text content factors are highly useful.

It’s a basic belief that content with just blocks of text all over the page doesn’t seem appealing and this is a major SEO score deteriorating factor. Hence, SEO calls for the wide use of the following non-text content factors.

  • Images,
  • Infographics,
  • Graphs,
  • Charts,
  • Videos,
  • Audio clips,
  • Animations,
  • Slideshows,
  • Downloadable files such as PDFs, etc.

Application in SEO:

There are several tools to create the above non-text content factors and these are:

  • Canva: For creating high-quality stock images.
  • Venngage: For coming up with attention-grabbing infographics.
  • Invideo: A tool that enables you to prepare or edit videos on the go using several on-demand templates.
  • Animaker: For animated videos, Animaker is your best choice.

Incorporating the above non-text content factors is highly rewarding towards your SEO and is directly related to more browsing time on your website and lower bounce rates.

Final words

SEO is a dynamic field and is home to a vast collection of technologies for SEO experts to voice their business and personal brands. In this direction, the above are the top 7 emerging SEO technologies and how each of them finds use in your SEO strategies.

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