What is E-commerce SEO? Off-Page and On-Page SEO Tips & Tricks

What is E-commerce SEO? Off-Page and On-Page SEO Tips & Tricks
by

Observing today online sales, having a high, in the best case the highest, rank on Google is a must if you want to maximize your revenue. The more clicks you have, the better the conversion rate. However, this is easy to say but so much harder to do. I know it, which is why I wrote this guide to help you improve your e-commerce website ranking and get the earnings you can. Here, you will find everything regarding both On-Page and Off-Page SEO strategies that will make your store shine.

So, let’s see what you can do to increase your website rank.

Part 1: On-Page SEO Checklist

To get the best of your efforts, it is smart to start start with optimizing all your website pages. Therefore, you first need to find all the ways and tools that can help you optimize the content because you need quality content so your customers can find but also stay on your website.

The longer they stay, the higher the chance they will buy something form your store. Luckily, there are many ways and SEO analytics tools that can help you achieve that.

To create and implement a successful On-page SEO strategy follow next steps.

Step1: Exhaustive Keyword Research

In order to have quality content that drives sales, you first need to undertanke extensive keywords research to find the words that will help you get noticed.

This is the most critical step for your On-Page optimization. Not picking the right keywords can hold you back and even push you behind even further as your competitors can optimize their pages at the same time you are trying to.

Therefore, this is one of the main reasons e-commerce websites are not reaching their business goals and have disappointing sales results.

You can use tools such as AdWords Keyword Planner, Google Auto-complete, and Google Trends, to determine the popularity of the keywords you are looking for.

It is quite simple to use these tools, you just need to type a word that is the most related to your industry and brand and then they will give you a lot more keyword suggestions based on what and how your customers usually search on Google.

When trying to pick which ones you are going to use, focus on the following areas:

  • Find keywords that are relevant to your brand– Those could be the words that have a high exact search volume, yet not that competitive because they will make you wait so much longer for your ranking improvement. Also, you wouldn’t like to use keywords that are too broad as they will just increase your bouncing rate and lower your conversion rate on the other side. People will leave your website as they won’t find what they were looking for. And no one likes that.
  • Don’t make your content spammy- Using too many keywords on your pages won’t bother just your readers, it will also make Google like you less. When Goole notice you are trying to rank for the same keyword on all your pages, it will just push you lower in the search results. Therefore, you should optimize each page differently.
  • Pinpoint keywords for your blog– As your other pages don’t have that much keyword space as your blog has, that is a place where you can use both long-tail and short-tail keywords to tell your story. That helps you rank your e-commerce business for additional keywords. Additionally, according to the latest research, long-tail keywords are becoming extremely popular.

Step 2: Make your content readable

When you have found your winning keywords you should make sure that they are put in the right places such as:

  • The page title
  • Headers
  • Subheaders
  • Paragraph copy
  • Product descriptions
  • Image file names
  • Image alt tags
  • Meta title and description
  • URLs

These page parts form your Information Architecture that ensures you are delivering the right branded message. Each part should be as appealing as possible, as you would like your work to pay off. For instance, make your URL and Title sound user-friendly. Don’t stuff them with keywords, rather use real words that make them look more like an ad. Same goes for your product descriptions. Make them thorough and compelling, but not spammy.

You shouldn’t forget about the power of internal linking, too. Refer in your text to the something you have written before to increase your website engagement. But most of all don’t forget to link your Social Media Channels.

Google loves social signals such as likes and shares. They show that your story is well accepted and that your rank, therefore, should be higher!

Part 2: Off-Page SEO Strategies

When you have successfully done your On-Page SEO, you are ready to start building up your ranking by taking actions outside of your website. Off-Page SEO takes care of your website authority, popularity, and trustworthiness. And now you have quality content that you can show to your customers.

By using Off-Page SEO Techniques successfully, you will be able to enjoy multiple benefits. One of those is your chance to increase in rankings. Your e-commerce website will rank higher in the within search engine results pages (SERPs) which means more traffic for you.

Furthermore, more traffic means more sales, which is your main aim. The Off-Page SEO strategy also brings more exposure as the high rank in SERPs, such as being in the top 10 results, enables more people to see your offer.
Besides visiting your website, they might also decide to visit your Social Media pages, what together bring significant revenue opportunities.

But to achieve great Off-Page SEO results you should use the following strategies:

1. Find Influencers

Don’t let your content be unnoticed. Ask for backlinks people that are writing about your industry and return them a favor. However, if you have amazing content, this will come naturally so you won’t need to worry about it. Also, make sure that your content is fresh and updated so your viewers won’t find it irrelevant.

2. Contribute as Guest Author

Don’t miss the opportunity to post your texts to various quality blogs out there. There are numerous blogs that let you share your content and drive you a vast amount of viewership. However, focus on the quality of the blogs rather than the quality as your posting affects your brand. Also, be careful not to post too many times on the same guest blog site.

3. Social Media Engagement

Social Media Engagement has been seen as the major Off-Page SEO technique as nowadays people are mostly there. Just Facebook has more than 2 billion users. That is a fan base you wouldn’t want to waste. Social Media exposure will help you grow your business but also your number of backlinks.

Top Social Media Channels:

4. Social Bookmarking Sites

Social bookmarking sites have shown to be very useful for spreading a word about your website. You simply bookmark your home website or blog page on a certain poular social bookmarking website that will send traffic to your website. It is so simple but very rewarding. Some of the popular social bookmarking websites are Delicious, Digg, and Diigo. Make sure to check them.

Final Thoughts

Whether you are starting or want to improve your E-commerce Business, SEO techniques, both On-Page and Off-Page, are something you should use. And they together deliver the best results.

There are no successful results if your content can’t be noticed and you have wasted your time creating it if you don’t share it so people can see it. SEO strategies can be difficult, which is why people sometimes hire experts. But of course, you can also work on it. The only thing that is important is that you don’t miss the opportunity to optimize your work for search engines and social media networks.

References:

https://neilpatel.com/blog/seo-for-ecommerce-websites/

https://moz.com/learn/seo/off-site-seo

https://buffer.com/library/social-media-sites

https://echovme.in/blog/off-page-seo-strategies/

https://buffer.com/resources/facebook-marketing-2019