Top 4 Evolution Trends In Digital Marketing 2018
2017 was the year of big ideas in the marketing domain and those ideas are waiting to be executed by the experts in 2018. Digital marketing is expanding its wings and assuming the main role of being a potent tool for all those marketers today who are not just interested in achieving their business goals but also visualise their companies as well established brands this year.
There are few patterns observed in the ways this modern technological marketing tool called ‘digital marketing’ is working for the giant players as well as those who have ventured into the arena with high confidence as a promising start-up. So, here are top 4 trends that one needs to get acquainted with as these will set the pace for digital marketing in 2018.
- Customised Content
A tailored piece of quality content will be the norm of content marketing this year. The smart buyers of the present digital era tend to trust their online research more than the yester years’ outbound marketing tricks adopted by the businesses. As content creation is an expertise field, the serious players should always entrust only the Best Digital Marketing Company in Noida and Delhi NCR or a reputed name.
- Story Narration
In 2018, story narration is bound to take a great leap as far as attracting and engaging the mass audience is concerned. It is so because the brands now understand the fact that compelling content in the form of stories is one of the sure shot ways to connect with the target audience while minimizing the risk of losing them! How? It can only be explained by the experts at the Best Digital Marketing Company in Noida or India.
As marketing and communication go hand in hand, it is vital that the modern day marketers hone their communication skills before they launch their marketing campaigns to engage with the right audience and the latest trend in the online communication will be videos.
The innovative technological interventions in the videos development processes has resulted in the appearance of 360o videos, virtual reality videos and video advertisements only to ensure better viewer engagement that actually convert to sales!
As per the statistics of the business world, it can be safely concluded that more than 60% of business communication will be done through high quality content presented in the form of videos.
- Mobile Apps
Chatbots are the newest way to interact with the visitors who arrive through the business apps. Chatbots are nothing but a chatting robot that lets one know the status of his order online. This trick serves even better for the players such as the restaurants or cafés who need to cater to heavy rush on specific dates and time periods on a regular basis. A recent example is Starbucks using artificial intelligence to solicit the orders of the customers.
Hence, no matter how hard one tries to keep abreast of the knowledge about the digital marketing domain or churn the wheel of fortune with the free tools and tips available online, a real player would not hesitate to admit that he needs reliable and affordable assistance from the Best Digital Marketing Company in Noida or in any other part of the nation. Isn’t it?
May 8, 2019