Google sets deadline for SSL Certificates and HTTPS, Get your website ready
Google will identify insecure sites in the Chrome browser beginning mid-Summer, after years of pushing for ‘secure by default’ web sites.
Is your website SSL certified? You might say what’s so important about it when my site can run with HTTP instead of HTTPS.
You must have heard about Google security update. The update says that Goggle is going to point out SECURE badge for HTTPS site, while the HTTP sites will be marked as “Not Secure” in the address bar.
Security is the major concern for all the online audience. For over couple of years, Google was strongly focusing on this. Google introduced the Non-secure badge for HTTP websites. The company is forcing and awakening the website owners to have SSL certification but some of them took it seriously and some of them didn’t even know about this security feature. Therefore, it is taking next step towards securing the web. From the start of September 2018, Google will start withdrawing the green “secure” badge and the lock icon from Google Chrome.
This won’t be affecting the sites that are currently using the HTTP standard. But Chrome is going to introduce its version 68 in July 2018 which will start marking all these HTTP sites as “Not secure” in the address bar. Even though the HTTP sites are accessed under the Incognito mode they will continue showing the “Not secure” label but in gray color. The image below displays a simplified format:
The Chrome’s version 69 will be released in September 2018 which won’t exhibit the “Secure” working for the HTTPS websites but display only a gray lock sign. It will appear as below:
This seems to be an odd decision as anyone would prefer the green “Secure” label while logging in to a website or entering credit card information.
As per Google, users should expect that the web is safe by default and they will be warned when there is something fishy. Therefore, Chrome is removing all positive security indicators so that the default unmarked state is secure.
The Chrome’s version 70 that will be released in October 2018 will display “Not Secure” warning sign in red when the users enter a site running on HTTP encryption.
According to the stats shared by Google in February, state that more than 78% of the Chrome traffic on Chrome OS as well as Mac was HTTPS while 68% of Chrome traffic on Android as well as Windows was HTTPS.
Benefits of Having a HTTPS Website
1. Increase in Google Rankings
Securing your website is more important. The websites appear on Google’s first pages are the website with SSL Certificate or HTTPS. These websites with HTTPS are favored by Google most. Google want to ensure that their customers get the best experience on the web and so they don’t want their searches to be directed towards insecure website with HTTP. However, Google’s ranking algorithm places the HTTPS site on the first page. In short, HTTPS is for highest google ranking and HTTP is for low ranking.
2. Improved Security
The other benefit of having HTTPS or favoring HTTPS is that Google want to offer the safest web experience to their users. The information is kept secured from hackers with HTTPS on the website. To keep everything safe and highly secure, HTTPS is one of the simplest and better option for all.
3. Increased Conversions
After knowing that the website is secured, users will try to communicate more over the website. You would be aware of the difference between HTTP and HTTPS. If not, for in that case, visit https://websolutions.world/ssl-certificates/ , you will get the meaning and importance.
Most of the people don’t have technical knowledge about both to have a secure connection. After the Google update of SSL certificates and HTTP labeling as non-secure, users will not reach to the website with HTTP and the barrier of communication will grow in between. However, website with HTTPS will get high user interaction and conversations. Users will not try to get into your website after seeing non-secured label with the website address.
4. Increased Customer Trust
There’s lot of buzz about HTTPS going around and so users looking for a secure connections while visiting a website are increasing.
With secure connection your customers get peace of mind that your website is trustable and their information is safe.
5. No penalties
The use of HTTPS for ranking in search engine was started in 2014 by Google. Google is already taking steps to strengthen the ranking signal to encourage website owners to adopt HTTPS.
Even browsers such as Chrome and Firefox display warnings in their latest versions, if users try to enter passwords or credit card details into forms loaded on non-HTTPS pages.
The websites that are browsed through Chrome and aren’t using HTTPS aren’t allowed to access features such as device motion, geolocation and orientation or the application cache. The Chrome developers will add more security labels this year as mentioned above. This means your website might face penalties just because you aren’t using HTTPS and so, it’s very important to avoid penalties.
You might have understood how important it is to have HTTPS for your website. The main objective behind Google is to improve the security indicators of Chrome to make internet surfing secure and user data safe by default.
Google is right. Isn’t it? Start working on your website to secure user data and support Google’s latest update. If you want to secure your website, visit our SSL Certificate page to but the certificate and make your website HTTPS
February 2, 2017