Google Adwords

Google AdWords is an online advertising platform that allows you to create ads to market your business via Google search.When you run a Google search, Google Ads appear on the Search Engine Results Pages marked with the green ‘Ads’ tag.

Google Ads are clickable and link to specific pages on your website. This type of online advertising is called Pay-Per-Click, which means you are only charged when someone clicks on your ad — with Google Adwords, you only pay for results.

Other Online Advertising Platforms – Bing Ads, Youtube Ads, Display Advertising

Our team can help your business run Bing Ads, Youtube Ads, and Display Advertising. Bing Ads will help you reach a different search engine audience, if you are looking for reach beyond Google. Youtube Ads will provide an option for generating brand awareness using video content. Display Advertising allows you to build brand awareness based on clicks or impressions.

Contact our team for more information how we can support your business with online advertising

Google has become a verb. When was the last time you heard someone say, “Why don’t you Google it?” This happens all the time. In fact, Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day, and 1.2 trillion searches per year worldwide.

When you are looking for the solution to an everyday problem, where do you go for immediate answers? Most likely your phone or your computer.

Google AdWords is a platform that allows you to provide solutions to real-world problems in real time. When people are looking for a restaurant, the best water softener repair company, a trusted veterinarian, a hair salon that specializes in kids’ cuts, or a local roofing company, AdWords helps to get the best, local business to the top of their search results.

Businesses can benefit from advertising with Google AdWords. The platform is very flexible and will allow you to set a daily budget to actively target people who are searching on mobile devices, or focus ads on specific geographies. Measuring performance is easy and transparent with Google’s built-in analytics tools.

Intrigue Media can help grow your business using Adwords by getting you in front of the people who are already searching for your products and services.

Different ads show up based on the specific terms that people use in their search queries. Adwords allows you to create multiple campaigns to advertise different types of products or services, and build ad groups to focus on specific keywords.

To create an Google Ad, you need to bid on keywords (search terms) relevant to your business. If someone performs a search in Google that is relevant to the text in your ad, your landing page, or any of the keywords that you are bid on, then your ad will be displayed.

For example, if you own an electronics store, you could create one campaign for TVs and another for cameras. The ad groups for the TV campaign could be LCD TVs, smart TVs, or a brand of TVs. The ad groups for the camera campaign could be DSLR cameras, waterproof cameras, or a particular brand of cameras. Dividing your offerings into two campaigns will help direct customers who are looking for specific items or services to your business.

No more hunting through pages and losing interest — you can engage customers immediately