The Only Google Web Stories Guide You’d Need In 2021
As we are progressing, our demands for truly immersive content formats are broadening and one major reason behind this is the ease of comprehending content in such formats. If you remember, Google was testing its version of “stories” under the brand “AMP stories” back in 2018 to compete with the platforms like Instagram and Facebook from where this idea originated. If you are wondering why Google decided to launch another version of stories against the one already in usage worldwide, here’s the reason. The stories on platforms like Facebook and Instagram were bound to be posted within their ecosystems for only 24-hours and without any liberty to add or delete any content being shown in them!!
However, to do away with these impediments, Google came up with these AMP stories which could be posted anywhere on the web, for over 24-hours (for an indefinite period), and with the liberty to modify the content at any moment you’d wish. However, in 2020, Google rebranded these AMP stories as Web Stories. Continue reading this article to know everything about these web stories as this could be a part of your next business growth strategies!
So, Google web stories are immersive and full-screen storytelling experiences viable to hosting anywhere on the web. And this is what separates Google’s story experiences from the ones already conventional on social media platforms like Facebook and IG. Besides these differences, these web stories permit you to attach links, calls-to-actions (CTAs), and Google AdWords.
Being tappable, the user can interact with the content being displayed in real-time which gets easier to access after being shown in individual story panels with tons of features to put into use. As I said the Google web stories can be posted and accessed via anyplace, besides your website, you can even experience your stories in Google search, Google images, or through the Google Discover feed. Hence, there is so much for you to leverage through this immersive storytelling feature from Google.
How can you create your Google web stories?
If you’ve read till here, you’d be tempted to know how you can create these awesome-looking and interactive web stories. For this, Google has provided you an entire list of tools/third-party suggestions for developing web stories for branding your image, especially if you’re not a developer or coder yourself. These include the following.
WordPress Google Web Stories Plug-In
Since WordPress constitutes the majority of today’s active websites, let’s start with Google’s Web Stories plugin that allows you to develop web stories within your website’s CMS.
Being already integrated into your website, all your WordPress media library will be usable for your Google web stories. Hence, if your website is on WordPress, this is the most seamless option for you to try first.
Newsroom AI is another awesome tool to generate rewarding web stories for free and publish them on your website besides making the same available on other places like Google search, images, feed, etc. Whether you have created similar stories before or if it’s your first try at them, using Newsroom AI isn’t rocket science and can be used by anyone. To start with, sign-up with your Google account and click on the “Create story” option as shown below.
Following this, you’ll land on the below screen from where you can select your favorite template and start designing.
It’s all up to your creativity and out-of-the-box thinking that will decide the attractiveness of your stories. So far, it’s all free, however, you can upgrade to the Newsroom AI’s paid version to further elevate your creations.
Similar to the previous two web stories development tools, MakeStories is another easy-to-use webs stories development tool with an assortment of cool and free images, icons, symbols, and templates to choose from while designing your stories. To add to your convenience, MakeStories offers you its intuitive drag-and-drop functionality.
They offer you a lot more integration options to publish your stories anywhere like WordPress, FTP, iFrames, etc.
So, these are some popular web story development tools you can try to get a glimpse of storytelling format.
What are the benefits of Google web stories?
The following benefits make this Google web story a beneficial medium for marketers to explore deep into its roots.
- The entire content is purely under your control.
Since you’re the publisher of your web stories, you own all its content copyrights with Google having nothing to control what you post and how. However, it’s still better to check out the content guidelines before designing the stories. Plus, the use of published content also takes place at the owner’s discretion.
- Stories are monetizable.
Again, as these web stories can host ads, the owner i.e. you have the liberty to regulate the monetization of your content which isn’t possible in social media apps like Facebook or Instagram. This means any revenue earned through the web stories ads is completely YOURS!
- You can link your stories anywhere.
A majority of social media dissuade content creators from linking their stories to other places like websites. This is a major hurdle in revenue generation. Hence, to get away with this, Google web stories give you the autonomy to link them externally too.
- You can track the functioning of the stories through Google Analytics.
On social media, you have a limited level of analytics tracking to discern how well your stories are doing across the platforms. However, as web stories act as web pages, you can link them to Google Analytics and analyze in real-time how well they fare.
- Every web story is highly responsive across a multitude of devices.
AMP stands for accelerated mobile pages and AMP stories are thereby, designed for mobile devices. However, Google web stories are designed keeping in mind the various other devices any user can access your website from like Desktop, laptop, etc. Hence, rest assured of the same responsiveness over a multitude of devices.
- Web stories have no expiration date or time.
Your Instagram story may disappear after 24-hours but this is not true for Google web stories which you host indefinitely. Plus, since each story has its story panel, no more worries about the important story getting lost like in a timeline.
Unlike other social media storytelling formats, Google web stories are not bound by time limits or for publication on certain platforms. You can publish your stories anywhere you feel a great opportunity to gander a pool of potential visitors. Furthermore, the above benefits of the same solidify how prudent these stories are in all senses for marketers. Hence, what are you waiting for? Go and create your first Google web story here.
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