info@websolutions.world
+91–9278333555

7 Best Email Marketing Software Tools in India

7 Best Email Marketing Software Tools in India
by
April 20, 2022
in EMAIL MARKETING
Reading Time: 7 minutes

Growing your business is as natural as breathing air!

You might have a diverse pool of customers and good business partners, let us even consider your organization doing very good in the past few years. With this situation, you do not see any specific reason to change your regular course of action with your company.

Well, did you consider the growth of other companies – your competitors in the meantime? Your competitors are coming up with creative ideas which they have been marketing on a wide scale. You still may ask, “ What are the benefits of the marketing done by them?” Read on to understand the power and impact of marketing.

What is Marketing?

When you type in your search engine – “What is Marketing?” You will get a simple answer which means promoting your business or products or services, the process includes research and advertisement as well for sale within the society at large.

What are the various types of marketing?

The common and mostly followed types of marketing are –

  1. PR Marketing – This technique of Public Relations marketing is typically used when any company launches a new product and to bring awareness about it to the public, on a big scale. This method is also used when there is a change in leadership, collaboration with another company, a new partnership, expansion, etc.
  2. Brand Marketing – When you would want to be known for the reputation and good name, you usually bring awareness about the brand typically and not just the sole product.
  3. Search Engine Marketing – This is solely used for increasing the organic reach to one’s own websites and social media platforms.
  4. Inbound Marketing – A typical method wherein a potential customer reaches out to you instead of your message being shared out in the public. This includes, email marketing, content marketing, seo strategies, etc.
  5. Content Marketing – Creating content such as blogs, ebooks, prospectus, brochures to interact with the potential customer and also encouraging them to share their contact details such as email or phone for the company to market about other products.
  6. Social Media Marketing – A marketing method using social media platforms in the form of ads (paid as well), content such as posts. In this digital era, it is easier to communicate and get connected with your audience via social media platforms such as Twitter, Insgtagram, Facebook, etc.
  7. Email Marketing – A type of inbound marketing wherein you target a specific audience by messaging through emails. The emails developed and sent to the target audience has marketing content that can also act as a feedback mechanism to check how the customers or consumers respond.
  8. Affiliate Marketing – When a company pays another company or an organization to increase their sales via an external website. Common example of Affiliate marketing is marketing your products via an influencer. This method also targets a specific audience.
  9. Telemarketing – It is one of the old marketing methodologies used by companies. As the name suggests, a representative from the company reaches out to the customers or consumers via phone call.
  10. Direct Mail – The advertisements in form of posters or stickers you see in a grocery shop or departmental store is a direct mail marketing technique. This is where the company addresses a certain area for promotion and sale.
  11. Outbound Marketing – Billboards are the perfect example of outbound marketing. It simply defines the process where the organization is interacting with the audience with a message. In this process of marketing, the company shares specific or certain information related to a product for sale to the consumers or customers.

The list of marketing options goes on. The pandemic has pushed us into a corner where social interaction has been challenging. The internet has nearly become a lifeline for most of us. To promote business growth, Digital Marketing strategies are a catalyst for the business world. From Social Media marketing to SEO specific content and online ads, the digital marketing methodologies all work towards the marketing and sales of the goods and services provided by the companies.

Work from home has made our life entirely dependent on digital platforms and this had led us to open our emails often. Covid-19 has hugely impacted how we interact with others, what products we purchase, and more importantly how we market or advertise our products. There are multiple software tools providing affordable email marketing services. A few of the best email marketing service providers are listed below

  1. Hubspot – The email marketing tools use CRM to directly cater for the audience or targeted customers. The software is platform-independent as well as provides customizable and downloadable templates according to the audience being catered to.

Using features such as – A/B tests and analytics to learn about the subject lines most likely to get opened by the audience, to know what type of content increases sales and engagement ratios. The software is completely free of cost. Along with it, Hubspot provides multiple other certifications and free guides about email marketing. What more do you need than getting enrolled in a free email masterclass!

Hubspot provides Inbound marketing certification courses, email templates for startups, as well as planning templates for beginners. Email signatures make your email look professional and can be simply copied and added to Gmail, Outlook or any other mail service you use.

  1. Mailjet – This email marketing tool comes in various packages starting from $0 per month to $25 per month. The customers availing of the service will be able to send 200 emails per day for a free service and more than 150000 emails per month without any daily sending limit.

Mailjet’s features include an editor that helps you create an email to perfectly fit and display the developed content optimally on any screen your recipient is using – computer, tablet, smartphone. HTML code blocks are easily insertable to use customizable content. A complete library of free templates is available at Mailjet that caters to all tastes of the creator. Collaboration in real-time irrespective of time zone differences. Commenting on your colleague’s email while they are creating it will help further in communication.

Target audience segments can be created for multiple category clients and the contacts can be added to the predefined automation feature before sending for the email to be sent in the righ time. Any Mailjet user will also be able to take a look at the email performances as well as connect with CRM, any website, or any other e-commerce platform.

  1. Sendinblue – Automation allows you to work with a set of rules and a few conditions to automate the flow of work. Sending emails, sms can also be automated using the tool from sendinblue.

One needs to sign up in order to use the features available in the sendinblue to learn how to send the order confirmations, activate email mails, also known aas triggered emails. You can target the audience by segregating them in groups by – previous order history, interests, area of delivery, etc. Creation of email templates on highlighting a particular segment but also mentioning the others to provide more service and good options is important as well.

Sendinblue has an API tool can help your emails reach inbox meaning the tool has a good deliverable rate. You can store information about your contacts, call and meeting histories along with relevant documents – all these can be uploaded in CRM profile. Signup form created in sendinblue can be added anywhere, be it social media profile, website, emails.

  1. Benchmark – It is an easy-to-use email marketing tool along with being reasonably priced. The visually attractive design of the templates sets this email marketing tool a bit apart from others in the research list. The UI of the entire platform does deserve a mention as well. With the digital marketing tool you can easily convert your site visitors as subscribers, also by using the custom signup form as well. The signup form can be easily put up in your social media sites, blogs, websites and any other platforms.
    Drag and drop down is an attractive feature to draw more leads and subscribers to your website. There are multiple templates available as well to convert leads into customers along with a feature to automatically move the client from leads list to a customer list.
  2. ActiveCampaign – This digital marketing tool provides predictive content for emails being sent. The software allows users to collect more informations about the customers or clients at every stage of the entire purchase process. The cross channel features enables the company or the user to know the advertisements the customers have interacted with to segregate them into client categories.

Site messaging feature enables the user to communicate further using the preferred channel of the consumer. Although there are conditional content allowing you to change the content of emails categorically, yet the change will be update across all the campaigns of the selected category. CRM helps in toggling between leads of sales and marketing. Automation workflow builder includes a feature to create follow up emails in advance. The email marketing software automation tool also includes lead scorin, A/B resting, smart auto responders, customer surveys, reporting, analysis, mobile CRM application, automation map, mailing list management, and many more.

  1. Zoho – Effortless sending of your press release, offers, newsletters, emails. The email marketing software tool does not require any software to be installed. The entire service is provided over cloud using SaaS (Software as a Service). Multi user login facility is easily available which makes it easier for various staff to handle different products or services or both.
    The opens, clicks, click times, etc is provided to the user as a feature that provides graphs that is easily understandable. Both HTML and plain text format can be used to send newsletter or email campaigns. The emails are easily scheduled as time zones. CSV and MS Excel files are imported to make mailing list. Click rates can be improved by customizing the emails using built in HTML editor. ROI can be easily measured using the Zoho Campaign email marketing software tool.
  2. Mailchimp – Mailchimp provides product recommendations, meaning it gathers purchasing data of your customers and makes the list, this list will help you suggest the customer or recommend the customer about future purchases. Merg tag features enables the business owners to easily send personalized mails to the customers without any hassle. Segmentation is important as it allows the user to send target emails specifically.
    Data report feature comes along with a comparison report which further explore behavior pattern of the customers, which is analyzed after every email campaign. Ready to use templates are available to the users, although the templates and the email design is easily sustomizable. Test campaign are available for checking before the actual distriutionof the emails to your leads and customers.

Above given are the best email marketing tools available in the market. Although there are available options for you to choose from, understanding your business needs is important. The right selection of tools and features are as vital to your marketing process just like the right audience and campaign.


Recommended Posts

Pin It on Pinterest

Share This
Open chat